Our Story

I'm Jasmine, a publicist with 20+ years in media and brand storytelling. I specialize in TV placements, with years of experience working alongside TV producers to produce morning news and talk show segments for clients. I've also worked with founders, authors, and experts building their personal brands, as well as big brands like Kawasaki, In-N-Out, Toshiba, and Monster Energy. I've also spent years in the beauty industry itself, overseeing millions in sales of false lashes (strips, individuals, clusters, magnetic, you name it), vegan makeup, and functional beauty drinks. Our brand collaborations are all overseen by me, which means every piece of content comes with real strategic thinking and real industry experience behind it, not just a family willing to film.

Off camera, I'm married to my first kiss and mom to a blended bunch of 5 ranging in age from 4 to 19. Dad works on call at the ports, I work from home, and our kids split their time between homes, so we never know exactly when the stars will align and everyone will be under one roof at once. When they do, we go for it. No wasted days. The kids are genuinely best friends, and we're intentional about making our time together count — adventure, spontaneity, and a whole lot of fun, every chance we get.

Our Crew

Jazz · 42

Mom · Publicist · The Glue

Lashes, skincare, bohemian style, plant mom, and the brand storytelling behind everything on this page. Once an eyelash extension tech back in grad school, and a proud, self-proclaimed lash snob ever since. Not a Pinterest mom, and not pretending to be one, a master at getting things done, with zero guilt about delegating so she can actually be present with the people she loves. Bougie on a budget, always. She's the glue of this family: the one who builds the rhythm, makes the holidays feel like magic, and turns ordinary days into ones worth remembering. Feminine in every sense of the word, and unapologetically outgoing.

LASHES · SKINCARE · BOHEMIAN STYLE · SOFT LIFE · PLANT MOM · HOLIDAYS & TRADITIONS

Willybear · 44

Dad · Tankerman

A former sailor who still works the water every day, shift work and all. Grilling, cast iron, homemade pizza, fishing, campfires, drones and gadgets, and quiet mornings bird and whale watching from our backyard. Doesn't perform, just genuinely a simple, no nonsense kind of guy. Would rather call than text, and hasn't posted on social media in decades. A little rugged and rough around the edges, with a heart of gold.

GRILLING · CAST IRON · FISHING GEAR · DRONES & GADGETS · BIRD & WHALE WATCHING · BLUE COLLAR · LIFE ON THE WATER

Star Bella · 19

Aspiring Nurse · Built-In Babysitter & Resident Nail Tech

Works part-time in a high-risk OB office and as a super part-time nanny for some families from church. A self-taught Gel X nails expert with a knack for cartoon doodling and finding treasures thrifting. Struggles to cook but has mastered the microwave and the blender. Crazy for ramen and road trips.

NURSING & HEALTHCARE · CHILDCARE & NANNYING · GEL X & ACRYLICS · CARTOON DOODLES · THRIFTING · RAMEN & ROAD TRIPS

Baby Trout · 17

Catcher · The Only Boy

A gifted athlete who was walking at 10 months old and hasn't slowed down since. Baseball, workouts, protein drinks, fishing, country music, more baseball, and the occasional shower concert or karaoke mic drop. Dreams of the MLB someday. Trains Hamilton, keeps the cars clean, takes out the trash, and bleeds purple and gold for the Lakers, plus red for the Angels.

BASEBALL GEAR · WORKOUTS · FISHING · DOG TRAINING · SPORTS FANDOM

Faithy · 15

Multi-Sport Athlete · Student · Bible Thumper

Softball, flag football, biracial hair and skincare routines, baking, drawing, and journaling. Studious, organized, and STEM all the way, super smart with her sights set on curing cancer someday. She's also insanely social and outgoing, always up for trying something new. Current favorites: ramen, blue Takis, a good sunset, and anything by Bruno Mars.

BIRACIAL HAIR CARE · SKINCARE · MULTI-SPORT · BAKING · STEM & SCIENCE · FAITH

Toe · 13

Lyrical & Contemporary Dancer · Trendsetter

Dance is the center of her world, plus a record player, a stack of books, and songs she's writing herself. A natural performer who's just as happy with time alone, brave enough to belt it out at karaoke and ride the jet ski full speed in the same afternoon. Cottagecore aesthetic, gorgeous eyes, a middle schooler with NYC already on her mind, and absolutely crazy about Halloween.

DANCE · TWEEN SKINCARE · VINYL & RECORDS · KARAOKE · COTTAGECORE STYLE · HALLOWEEN

Boochee · 4

Professional Explorer

Crafts, slime, sidewalk chalk, dress-up, and keeping up with her teen siblings every chance she gets. Loves helping in the kitchen, real cooking and play kitchen alike, beach days, and anything with animals. A true bath-time and pampering girl, with a soft spot for steak, French fries, donut holes, and ice cream. K-pop and princess obsessed, in that order.

TODDLER FASHION · CRAFTS & SLIME · GIRLY GIRL · KITCHEN HELPER · ANIMAL LOVER

Hamilton Branch · 2

Goldador

Named after our favorite fishing hole at the lake. Goes everywhere Baby Trout goes.

PET BRANDS · OUTDOOR & CAMP CONTENT

Together

Between Dad's on-call schedule at the ports, Mom working from home, and the kids splitting time between homes, togetherness isn't something we take for granted, it's something we plan for and go all in on. When we're all under one roof, these are the things we reach for:

Two weeks of camping & tents at our favorite Northern California lake every summer · beach twice a week · jet skis & tube days · taco nights · hole-in-the-wall eateries · hot sauce taste tests · home karaoke · card games with Mom & Dad · candles & long baths · picnics, easy hikes & sunsets · working on our fitness, or at least pretending to be gym rats · always trying new things · we go all out for the holidays

The House

Real filming spaces, ready to go, no set dressing required.

Us, In The Wild

Unscripted, unposed, the way we actually look day to day, plus a few of our favorite backdrops for product shoots.

Sample Reel

The family, the spaces, and the story are ready to go. Here's a look at some of our recent content.

Product Photo Samples

Static product shots, ready to go, while our video reel catches up.

Base rate covers one creator, one product, one edited vertical video. Add-ons below.

• Additional creator in the same video +$75 each
• Raw, unedited footage only -20%
• Usage rights, 30-day paid ad license +50%
• Usage rights, 90-day paid ad license +100%
• Usage rights, 12-month / perpetual +200%
• Organic posting on our own channels (30 days) +$50
• Rush delivery (48 hours) +$50
• Extra revision beyond the first +$25 each
• Multi-video bundle (5+) 15-20% off
• Media Magic Power Hour (Jasmine, 1:1, 45 min) $250

Need PR for your own brand or founder story, not just UGC? That's Bloom Into The Spotlight, my full-service PR work for brands & founders.